Assignment: Consumer Behavior Presentation
Length: 15 to 20 slides.
Determine a new market for an existing product and submit your concept in the form of a 15 to 20 slides Microsoft PowerPoint presentation.
You will first need to select a product on which to base your presentation. You may wish to view the Choosing a Product - Topic Selection Capella multimedia presentation linked in the Resources for information on how to choose a product to use in your presentation.
Once you have selected a product, create a presentation that completes the following:
o Describe the product or service you selected.
o Examine and describe the market segmentation information. This includes the demographics and psychographics of the existing customers for this product.
o Assess ways the product would have to be adapted to meet the needs of the new customers.
o Describe the demographic profile of the new customers.
o Describe the new market segment you plan to reach.
o Develop a strategy for pricing this item to attract this new clientele.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.