Assignment task:
1. Think about the last time you had to make a big consumption decision, whether it was choosing a university, buying a laptop, etc.
2. Describe the decision-making process you went through using all of the steps we talked about in class:
3. Problem recognition: How did you know you needed to make a decision?
4. Information search: Where did you go to search for information? Was it more of an internal or external search?
5. Evaluation of alternatives: How many alternatives were you considering? What decision process did you use to make the decision?
6. Choice/Purchase: Which alternative did you choose? Why?
7. Post-Purchase Evaluation: How did you feel about your choice after the fact? Are you still happy with it?
8. Like we learned, decisions are not made in isolation. Describe if/how you were influenced by others in making this decision, whether it was friends, family, strangers, salespeople, etc. How much weight did you give their opinions?