For a service organization/firm of your own-it can be small or large, redesign the whole service experience.
Give a description of the company. History, number of workers, services provided, vision, mission etc.
Describe the 5Is of this service.
Describe the current service package and evaluate it.
What are the forces affecting this sector? Use Porter’s Five Forces to identify where you can get a “break” in a new/improved service? (Chapter 2)