Journal Problem: Casper Big Dreams
The purpose of this writing problem is for you to evaluate and describe essential planning strategies based on a real-world situation. Before writing this paper, gather the necessary information. Then, thoroughly read "Casper: Big Dreams". This case describes the real-world situation of Casper's rising reputation, but difficulty in taking next steps to diversify beyond mattresses. Now, assume the role of a consultant to guide Casper by developing a sound strategic plan for gaining successful diversification.
Introduction: What is the objective or purpose of the paper?
Analysis: Based on your reading of the situation at Casper, evaluate and describe the current problem that this organization faces.
Integration: As a consultant to Casper, describe specific planning strategy(s) you would create in order to attain organizational goals for future diversification performance.
Conclusion: Summarize and assess how the function of planning assists managers in implementing strategic planning to enhance performance and attain organizational goals. Describe key learning lessons that you will take from this assignment that will advance your management planning skills.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.