Assignment: Revitalizing A Brand
Read the case study titled "Revitalizing a Brand", located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one health services organization that is similar to the health services organizations mentioned in the case study.
Write a four to six page paper in which you:
• Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
• Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
• Assess the importance of benchmarking in Plaza Home Health Services' development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
• Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.