Situation Analysis (Environmental Forces Analysis)
Describe the current climate and situation that your retailer finds itself in as it attempts to compete. Describe what is occurring in the industry. Provide a brief overview of the retail sector in which the retailer operates. What environmental and economic factors are affecting the retailer? Describe competitive pressures, changing demographics and buying preferences, consumer behavior issues, image issues, etc. that affect retailers and their business? How has the industry changed as a result of ecommerce and technology?; e.g., Definition of Overall Market, Market Size and Growth, Economic Business Environment, Political/Regulatory Issues, Social Cultural Environment, Technology Environment, and etc.