In the case statement clearly explain:
LEARNING - How did you get to the point of knowing you had a specific challenge in front of you? Did you discover something during an assessment? Was it the promise of funding for a new program? Whatever the trigger, explain what you did (research, assessment, tracking, surveys, etc.) to clarify what the challenge is and confirm the details.
CHALLENGE - Describe the current challenges that you are trying to address. BE SPECIFIC.
RAMIFICATIONS - Explain what will result if you do not meet this challenge. What will happen if you do not take advantage of the opportunity before you or solve the problem that hinders you?
THE OBJECTIVE - What is the initiative you are planning or pursuing? The key is to be clear and concise in describing what you are doing and why. It will be a proactive and assertive statement
that makes clear to any reader exactly what you intend to do
YOUR VISION of VALUE - How will this effort be beneficial? What will be the outcomes? For whom? Be specific! These must be powerful statements that justify your direction.