Problem: Read the Steinway & Sons case in Chapter 5 of the textbook (p. 95-97). Answer, discuss, and examine the following questions:
Q1. Describe the culture and strategic orientation of Steinway.
Q2. Describe the company's internal and external environment.
Q3. Provide your ideas for keeping well-trained Steinway craftspeople.
Q4. Can Steinway survive in a changing market where lower-priced upright pianos are in higher demand than the high-end pianos?
Thorough explanation with in-cited references.