1. Describe the correlation between social status (or prestige) and income. Which is a more useful segmentation variable? Discuss.
2. Which status-related variable - occupation, education or income - is the most appropriate segmentation base for:
(a) expensive holidays,
(b) opera subscriptions,
(c) magazine subscriptions,
(d) fat-free foods,
(e) personal computers,
(f) pocket-size mobile phones and
(g) health clubs?