Assignment: Case Study On Paychex
For this assignment, read the case study, "Paychex, Inc.,"at the link below . Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.
1. Describe the core service concept and benefits that Paychex provides to an SMB customer with its payroll outsourcing service.
2. Compile a competitive analysis comparing the marketing strategies of Paychex to at least one of its competitors.
3. Explain how Paychex markets its services, while applying all four elements of the marketing mix.
4. Discuss how the selling process for a service, such as payroll outsourcing, differs from that of a product, such as photocopying equipment. Relate this to the organizational buying complexities, including the long sales cycle, multiple buyers, complex purchase process and the high volume of sales.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Paychex-Case-Study.rar