Describe the concept of phygital technology
Problem: Describe the concept of Phygital Technology and explain the impact of digital technologies on Sephora's customer satisfaction.
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Determine Coca Cola strategic in marketing: customer segments in the market and the target customer group that the company focused on.
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Do you think this is a good marketing strategy? If not, why? Please use the concept of 'brand extension' when you answer this question.
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