Homework: Research-Based Marketing Plan Initial Proposal- Product Differentiation and Positioning
A. You will submit a market analysis to JGJ, Inc. of 1000 words (+/- 50 words) using at least 4 credible and objective sources not provided as resources in the course in your analysis, plus at least one source provided in the course reading list.
B. You should have no more than 100 words describing the concept of differentiation and positioning. The paper should focus on the application of the concepts through an applied analysis of the target category.
C. Use these seven titles from the Market Analysis Report Template to create seven sections for this part of the consultant's report:
a. Current annual sales volume in dollars and/or units sold in the market
b. Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market
c. Current price points of competitors
d. Projected overall market growth rate for the next five years
e. Projected changes to overall pricing in the market for the next five years
f. Recommended position and points of differentiation for the JGJ, Inc. offering
g. Complete buyer profile of the target customer
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.