Assignment task: Describe the concept of branding and personal branding using scholarly literature. Discuss your personal brand mantra. Provide three SMART goals you are seeking to accomplish via personal branding. What do you want to be known for? Describe your target audience for your personal brand. What groups and people are active in your desired field, and which social media channels do they use? Discuss the concept of positioning and what you can do to differentiate yourself from others.