Discuss the below and Use APA format for citations and include a reference list.
Topic 1:
Share your preference for shopping - in stores or online. Analyze your favorite retailer and share your reasons for shopping there.
Describe the company's market. What geographic, demographic, behavioral, or psychographic segments of the market is the company targeting?
How does the company hold a dialogue with its customers? Does the company maintain a customer database? If so, what kinds of information does it gather?
What would improve this retailer? Store atmospherics? Better website? Better merchandise? Better customer service? Better prices?
Topic 2:
Think of a product that you recently purchased and the various media used to promote it, and the promotional mix? Do you agree with the current marketing strategy? Would you recommend changes to the mix, and what changes would you recommend?