Discussion:
Research and analyze the immediate and macro environments of your chosen company/product. Maximum 2 pages single-spaced, either point-form or brief paragraphs. Cite all sources using in-text citations or footnotes.
CDSTEP: Describe the characteristics of the macroenvironment in which the company competes, using CDSTEP to cover all main points. What cultural, demographic, social, technological, economic, and political-legal factors influence the industry, the company, and consumers?