Homework
Develop a critical analysis of a key marketing challenge facing an organization or sector of your choice.
This could be any kind of marketing challenge - for example: how an organization might embed a market orientation into their culture; how they might overcome a PR disaster; or how a whole sector could adapt to radical changes in consumer/public demands (for example the rejection of single-use plastics). However, developing a marketing plan is not a suitable choice for this homework, as it is not sufficiently embedded in marketing theory. The critical analysis should:
1) Describe the challenge faced by the organization or sector
2) Identify the relevant marketing theory/theories that will help you make sense of the challenge you have identified.
3) Critically review the relevant academic literature in order to gain a deep understanding of the challenge faced
4) Outline and analyze possible solutions to the challenge faced, and recommend a course of action to be taken.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.