Article : Ford is experimenting with its own Uber-like app - and a vehicle to go with it By Emily Badger, February 25, 2015
Paper Should Include:
•2.5 pages
•Describe the business situation, including the macro-environmental and micro-environmental conditions facing the organization.
•Develop the problem statement: the opportunity or threat facing the organization.
•What alternative strategies and programs would you consider todeal with the opportunity or threat to the organization?
-Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial.
•Recommend one or more of the alternatives you have identified. Inform the reader of your reasons for these recommendations.
•Describe tracking metrics to determine whether your recommended strategies and programs are effective.
-Be sure to include both intermediate and conclusive metrics to guide management's redirection of ineffective strategies.
•Summarize what you have learned from your critical analysis.
•Format-executive summary, detail, conclusion. Period.
-Tell me what you are going to tell me
-Tell me what you want me to know
-Tell me why it is relevant