Describe the business opportunity decision processes, as explored through the "roots of opportunity" (Mariotti & Glacken, 2013).
Articulate which decision process you used to devise your product or service.
Describe your process compellingly, and work to make it a story that reflects both your personality and your understanding of your market.
Answer the following questions in your story:
Can your product or service be turned into a business?
Where will the demand for your product or service come from?