Assignment:
What is Paraphrase?
Geographical area is a region that is described on the basis of market and customers to think about its certain nature in the context of the market. It is an important term for the business organizations before starting anything because it makes the success of the organizational products. It also contains several measurable points as like political, physical and economical that rationalizes its entire functions (Ahearn, 2011). On the other hand, this area also helps the organizations to categorize the external environment of the organizations. The geographical area is also valuable to the organizations because it helps the strategy makers to make significant business strategies.