Assignment task: Apple's Measurement Plan
1. Business model, website, and Goals
- Business objectives of the company and how the website supports these business objectives.
- Primary (Brand informational) and secondary(e-commerce) business model, goals, and main conversions
- Prove why brand informational business model is more important for apple than e-commerce business model
2. KPIs
- Define 10-12 KPIs to measure success on those goals on acquisition, behavior, conversion, and retention.
- For each KPI define its metric, dimension and visualisation (type of graph) - note that there can be more than one metric for each KPI