Discussion Post: Marketing Research
o The task of marketing is to create exchanges. What role might marketing research play in the facilitation of the exchange process?
o Give an example of i) the descriptive role of marketing research, ii) the diagnostic role, and iii) the predictive function of marketing research.
o Describe the advantages and disadvantages of online surveys.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.