Question 1: What is the difference between the terms 'Metric' when it is used in Google Analytics versus when it is used in a measurement plan?
Question 2: Pertaining Pringles' St. Valentines' campaign #SingleAsAPringle, why was a good choice to include Priya Prakash Varrier in their social media campaign? Please use the different influencer evaluation methods to support your answer.
Question 3: How do search engines understand "user experience" to evaluate organic rankings?