Homework
a. Provide a description of the product/service and a brief history of the firm.
b. Explain the organization's mission. Provide its mission statement or create one if necessary.
c. Conduct a brief SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization.
d. Describe and discuss demographic and economic trends that affect the sale of the product/service. Describe and discuss technological changes and changes in consumer tastes and preferences that have affected the sale of the product/service.
e. Create a marketing research process to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service?
Textbook: Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.