Describe techniques that fox lake could use to encourage

Question

1. Describe techniques that Fox Lake could use to encourage wedding parties to contribute their social capital to Fox Lake. On the surface, Fox Lake appears to be the primary beneficiary of such a contribution. What can Fox Lake do to increase the value of such contributions to wedding parties?

2. Describe ways that Fox Lake can make it easy for wedding parties to contribute their social capital to Fox Lake via Facebook and Twitter.

3. Traditional CRM, in which resources are allocated to customers on the basis of their lifetime value, makes no sense for weddings, unless Fox Lake wants to market to those most likely to divorce. Anne under- stands this and decides that Social CRM makes more sense.

4. Paul Greenberg, CRM at the Speed of Light, 4th ed. (New York: McGraw-Hill, 2010).

Suppose she wants to create a variety of touch points for those who are in the market for wedding venues. Using the SLATES model, specify how Fox Lake could create a Social CRM site with the follow- ing elements:

a. Search

b. Links

c. Author

d. Tags

e. Extensions

f. Signals

Answer 1

For the questions regarding Fox Lake, answer the following in paragraph format in Times New Roman Font word document with APA instructions. Problem 1: Illustrate methods that Fox Lake could make use of to encourage wedding parties to contribute their social capital to the Fox Lake. On surface, Fox Lake appears to be the main beneficiary of such a contribution. Illustrate what can Fox Lake do to raise the value of such contributions to the wedding parties? Problem 2: Illustrate the ways which Fox Lake can make it simple for wedding parties to contribute their social capital to Fox Lake through Facebook and Twitter. Problem 3: Traditional CRM, in which resources are assigned to customers on the basis of their life-time value, makes no sense for weddings, except Fox Lake wishes to market to such most probable to divorce. Anne comprehends this and decides that the Social CRM makes more sense.