Problem: You will utilize all that you learned in the course to write a detailed sustainable marketing plan for Maple Leaf foods.
The plan should include:
- Current market sustainability drivers.
- Anticipated market sustainability drivers.
- Evaluation of their potential impact on the organization.
- Value of natural capital.
- Value of green marketing to the organization.
- Recommendations to improve products/services using a maturity model.
- Assessment of best practices in their applicability to the organization.
- Recommendations and implementation plan