Discussion Post
i. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.
ii. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets.
Text Book: Principles of Marketing Version 2.0 By John F. Tanner, Jr. and Mary Anne Raymond.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.