Assignment:
Essay
North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The Economist.
Based on the article, examine how value proposition in the hotel industry has evolved to change guest behavior across generations. Provide examples that support your analysis. Your essay must include an introduction, be at least three pages in length, and be double-spaced, not counting the title and reference pages. All sources used, including the article, must be referenced; paraphrased and quoted material must have accompanying APA citations.
Discussion 1
Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Are any of these factors particularly effective or ineffective on you? Explain why or why not.
Discussion 2
This Lesson begins with Sheri Alexander's (2015) assertion that organizations use strategic planning in two ways: Either an organization treats the strategic plan as formulaic, or the organization considers the strategic plan to be a crucial element of day-to-day operations. In the lesson, employee engagement is described as the key difference between these types of organizational outlooks. In your opinion, what role does communication play in employee engagement?
Article Review
Critically review the article below:
Vanderberg, A., & Capodagli, B. (2015). The "Ottawa way" thrives. Public Management, 97(6), 14-18.
In the review, be sure to include an analysis of the article. Provide details and evidence to back up your analysis from the article. What are some of the significant points used in the article to support the premise? Why are these points significant to the way communication affects strategic planning?
You must Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The article review should be a minimum of two pages in length. Content, organization, and grammar/mechanics will be evaluated.