Describe some of the factors needed to reengineer corporate


In the book "Entrepreneurship Theory Process practice" there is a Case 3.1 Southwest Airlines: Creating an Entrepreneurial Culture at the end of Chapter 3.

Describe some of the factors needed to reengineer corporate thinking that Southwest Airlines already exhibits.

What specific elements of a corporate entrepreneurial strategy are apparent within Southwest Airlines?

How was Herb Kelleher instrumental in structuring a climate conducive to entrepreneurial activity?

Request for Solution File

Ask an Expert for Answer!!
Business Economics: Describe some of the factors needed to reengineer corporate
Reference No:- TGS01142288

Expected delivery within 24 Hours