1. Describe some evaluation strategies and measures for evaluating the success of the campaign?
2. There is a trauma from moving operations to a global supply chain and you must not put your supply chain in the hands of amateurs. Why is this statement important to a Global Supply Chain?
3. We teach business decision making as if decisions are being made by rational actors using the best available information, analyzed appropriately. Do you believe that is how decisions are actually made in “real life?” What are some influences on the decision-making process that seem irrational to you?