Discussion Questions:
1) In your own words, what is a market? How can market research help an entrepreneur identify a market?
2) Describe social media marketing and mobile marketing. Be specific in your answer.
3) In your own words, what is market segmentation? What role do demographics and benefit variables play in the segmentation process?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.