Problem:
Respond to: Social media is everywhere. "Social media is a great way for cash-strapped entrepreneurs to spread the word about their brand" (Neck et al., 2018, p. 452). Social media gives the entrepreneur a great way to keep track of online followers and listen to what they say. "Through consistent and authentic messaging, businesses can establish a unique brand voice, showcase their values, and connect with their target audience on a personal level" (Maung, 2024). In addition, the entrepreneur can engage the followers be responsive to their needs (Neck et al., 2018, p. 452). "Statistics by Forbes suggest that almost 5 billion people use social media globally, and that 90% of these users follow at least one brand on social media" (Maung, 2024). However, saturation in certain areas of the internet that pose challenges. "A survey from Survey Monkey, found that 74% of users feels bombarded by the excessive content" in social media (Onlive.site, 2023). Entrepreneurs need turn the saturation into opportunity. "Collaborating with influencers is a game-changer" (Onlive.site, 2023). Interactive content seems to be an audience grabber. Live commerce offers a way to stand out. "Live commerce combines live video with shopping, making it interactive and engaging" (Onlive.site, 2023). Need Assignment Help?