Problem: Now it's time to focus on seven (7) ways to win in the marketplace. This means that your chosen company : "Alphabet Inc" has 7 options to consider in trying to earn more money and profits than the 2 competitors ( Amazon & Microsoft) you identified in the template:
Here are the 7 options:
- Geographic expansion
- New price tiers
- Vertical integration
- Moving into adjacent product segments
- New distribution channels
- Discontinuous innovation
- Mergers, acquisitions, and strategic alliances
Using the company you chose in Week 1, write one (1) paragraph on each of the 7 options focusing on how your chosen company could benefit from using each of the 7 options.