Discussion Post
For our discussion, you must select a non-profit, following these guidelines: It may not be a large nationally advertised or marketing organization. Thus no U.S. Humane Society or Red Cross. It may not have an existing marketing plan. Must have a 501c3 tax status (look it up). Must be local to your community. It May not be affiliated with a political party or the pending election. Two objectives for your IMC plan. Be SMART.
• Describe two segments using at least two of the three types of variables. Be specific.
• Select any three of the mediums or tactics we have discussed in the course and develop a specific IMC activity for each. Be sufficiently detailed that your audience understands your plan. For example, writing that you are "sending a press release" will receive no credit, you must include the subject of the release and to whom you are sending it.