Homework: Retailer Marketing Channels
Overview
Select a retailer that you are interested in.
Instructions
Write a 6 to 8 pages paper in which you:
I. Outline and describe the basic configurations, flows of products and information, and typical participants in marketing channels.
II. Identify the three most influential channel participants for the retailer that you selected.
III. Describe the role of marketing channels in the overall marketing strategy of the retailer you chose.
IV. Conduct an environmental scan for your particular retailer. Describe how each environmental variable (demographic changes, economy, et cetera) affects the marketing operation.
V. Research a new technology that may aid in communication between marketing channels by eliminating conflict and power in the marketing channel.
VI. Research how the marketing channel for your selected retailer is designed. Critique the design of the marketing channel for your selected retailer.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
The specific course learning outcome associated with this homework is:
1. Analyze the impact of participants, environmental variables, technology, and design on retailer marketing channels.