Problem
Scenic floral case study: company background: Scenic Bouquet Company Inc. was incorporated in January 2018 with four shareholders, namely Ben Van Weelden (Van Weelden); Joel Van Weelden (Van Weelden Sr.); Hendrik Reinink, a business associate o Van Weelden Sr.; and a cousin. Van Weelden, who had spent four years working for a floral farm in Colombia, spoke Spanish fluently and had good relationships with both Colombian farms and Canadiar retailers. Van Weelden Sr. and Reinink brought decades of sales experience to the company as well as crucial connections with retailers, including Metro Inc. (Metro).
Question I: Pick one trend and explain the impact it has on the assessment of opportunities for future growth plans.
Question II: Bargaining Power of Suppliers:
Describe the relationship between Scenic Floral and it's suppliers of cut flowers and how it relates to the level of competition.