Describe reasons for new product failure in fmcg industry
Problem: Studies conducted by Crawford and Di Benedetto (2014) have identified many of the often cited reasons for new product failure. Briefly describe any EIGHT ($) reasons for new product failure in Fast Moving Consumer Goods (FMCG) industry.
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Briefly describe any EIGHT ($) reasons for new product failure in Fast Moving Consumer Goods (FMCG) industry.
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what pricing strategy would be most effective considering both the market's needs and the product life cycle
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