Describe psychographic characteristics of your audience


Problem 1: Can you think of some ways that knowing the psychographic characteristics of your audience can influence your speech preparation? What values, needs, beliefs, and attitudes of your classmates should you consider?

Problem 2: What do you think the most important consideration in ethical speaking? What is the second? The third? Could the first, second, and third ever come into conflict?

Problem 3: Why do you think it is so hard for students to learn to cite sources appropriately?

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