Assignment task: Please provide the following based on the Company Imperial Oil Limited.
Please provide all sources and references. To be structured as a business report and must contain the following sections:
1. Product Strategy: Describe the product with regards to its classification category, the stage in its product life cycle. If you are studying a service, describe the service in terms of the 4 I's. Comment on how your company differentiates its product from its competitors.
2. Pricing Strategy: Describe the pricing strategy. Choose one specific product for sale by the company and state its price. Make assumptions of how the company derived the selling price for the product in terms of demand, costs, objective and strategy.