Company Overview
This section of the marketing plan shows that you have a good understanding of what the company is currently doing and also understand their market. It is very difficult for a company to be willing to listen to your ideas if it is apparent that you don't know anything about them or their business.
1. II.1 Organization
1. Key employees and their experience.
2. Organizational structure, strengths and weaknesses, successes and failures etc.
3. The company's current marketing activities.
2. II.2 Market Analysis
1. Outlook of the overall industry.
2. Detailed information on the competition - strengths, weaknesses, marketing activities, etc.
Company name: Tiffany.