Problem
You work for Dinch Plumbing Supply. Your customers tend to be of two types: 1. Plumbers and plumbing companies who buy in large quantities, know exactly what they want, and insist on competitive prices or they'll go elsewhere, and 2. Individuals who buy less at a time and need help, but are less price sensitive and tend to be loyal if they can get the help they need. About 80% of your $25 million annual revenue comes from plumbers, but about 80% of your customers by count are individuals.
a. Describe an operational CRM system that this business could use. State its benefits.
b. Describe an analytical CRM system that this business could use. State its benefits. Both economics and computer science question. Management of information systems.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.