Problem
1. Would you expect that the prices at Jamie's Bicycles are higher than, lower than, or the same as prices for bicycles sold at Costco?
2. Jamie (the owner of Jamie's Bicycles) is reviewing the store's retailing mix. Describe one personnel recommendation for the store. Hint: remember that Jamie's Bicycles is a specialty store.
3. Provide one suggestion to assist Jamie in deciding which products to sell (product decisions).