Problem
1. Evaluating the effectiveness of social media advertising presents new and differing challenges to marketing professionals.
2. Is Your Social Media Marketing Working? Here's How to Track Your Social Media Efforts
3. Describe Neil Patel's approach to evaluating social media. What key factors does he mention?
4. Name the four hints given in the Adstage Article regarding the evaluation of social media advertising. Can you think of additional important metrics or measurement issues?
5. Examine the Forbes Six Metrics article. How do the six compare to those cited the Adstage article?
6. Do you follow any brands on social media? If so, share with us at least one and tell us what type of content does the brand share. Have their social sites ever influence a purchase? If so, what was the purchase?