Question
Please follow these instructions
Identify a product.
Identify a product for which you can easily explore, identify the competition, and note the purchase price. Describe this product in a short paragraph. Identify at least three major competitors who produce the same product type.
Describe the product.
Write a brief statement about the value and benefits of this product.
Create components.
Write a brief statement about the following components of the marketing mix for this product. Review the product at its point of purchase, online, in advertisements, and so forth.
o Product
o Pricing
o Place or Distribution
o Promotion
Describe the market.
Briefly describe the target market for this product, including geographic variables, demographic variables, psychological variables, and behavioral variables.
Describe market research.
Write a brief paragraph explaining how you would conduct market research for this product.