Marketing Management Questions
1. Fill out the blanks.
What is one good word or phrase to represent each of 4Ps;
Product.
Place.
Promotion
Price.
2. According to Prof. Philip Kotler, marketers should make the five major decisions (known as 5Ms) in developing advertising program.
What are they? Briefly summarize the 5Ms.
3. Describe Market-Oriented Pricing Methods.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.