Homework
Intro: Prepare a marketing plan for H&M clothing as they enter the new foreign emerging market of Cambodia. You are expected to justify your decision to use academic and research-based information and references to support your arguments and write a report with an academic tone of voice and writing style. (Roughly 15 cited academic sources)
The plan should cover the three-year period to May 2025 and the list of elements included in the plan is illustrated below:
1) A brief overview of the brand
2) Analyse the current market and the industry environment
3) Content of the plan
4) The selection of the market to entry
5) Customer segmentation, targeting, and positioning in the chosen market
6) International marketing mix
7) Branding strategies
Structure:
I. Introduction: Brief Summary
II. Selection for Market Entry: Describe market and reasoning / strategy for choosing to enter this market.
III. Market Analysis: Analyze the market covering the socio cultural environment and other important elements of the sector.
IV. STP (Segmentation, Targeting Positioning): Discuss strategies for STP.
V. Marketing Mix (Product, price, place, promotion): Pick and discuss the most important elements of marketing mix to talk about. (Only 2-3 necessary), cover brand strategy here.
VI. Conclusion: Conclude with recommended plan of action for the company plus potential drawbacks/ barriers of entry you have found.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.