Case assignment
L'Oreal's Integrated Marekting Communicates a decade old story
Read this case on pages 510-511 of the text (Marketing Author: Pride, Ferrell Publisher: South¬Western Edition: Please Use Most Recent Edition-GOOGLE) and answer these questions within your case analysis:
1. Describe L'Orela's integrated marketing strategy. What are the strengths? Weaknesses?
2. Describe the function and effectivenes of brand ambassadors. What are some risks associated with choosing a brand ambassador?
3. Why is it important to have a story to tell when developing content marketing?