Assignment: Digital Analytics Research Report and Recommendations Scenario
It is time to flex your Social Media Analyst expertise. Impress, your new celebrity, business, or political candidate boss with an on-target, a strategic recommendation that is supported by sound digital analytics research.
Instructions
8 pages digital analytics research report. Refer to Chapter 14 from MR2, and include the following:
A. Table of content.
B. Executive summary.
a. A concise overview of the business problems, research questions, and hypotheses.
b. Key results.
c. Business recommendation.
C. Methods.
a. Describe your data collection methods.
D. Results.
a. Describe the results and include relevant data visualizations (charts, tables, graphs).
b. Describe any limitations encountered in collecting relevant data.
E. Conclusions and recommendations.
a. What are your final conclusions and strategic recommendations?
F. Appendix
a. Bibliography - include all sources of data.
b. References pages - citations and references.