Assignment:
KODAK—REINVENTING THE MIX
You probably think of Kodak as selling only products. In fact, the company has an entire division, the Graphic Communications Group, dedicated to delivering service solutions to business customers. Mark Webber is vice president of worldwide sales partnerships for Kodak’s digital printing solutions group, which provides services to the B-to-B (business-to-business) market. In this video, he explains how Kodak creates both digital and analog printing solutions for a wide variety of clients and how the company is taking advantage of new technology to meet evolving customer demands.
Q1. Would you describe Kodak’s services as customized or standardized? Why
Q2. Describe Kodak’s services mix.
Q3. Outline Kodak’s pricing strategy for its services.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.