Assignment:
Question 1. What is a ritual? Describe three kinds of rituals, providing an example of each.
Question 2. Great information sharing! What is your morning ritual? What products do you need to support it? What are your primary rituals while at school? Is it interesting to think how all of these rituals will change in a few years when you enter the workplace full-time (and learn new rituals)?
Question 3. Define social marketing and give an example of this technique.
Question 4. Many consumers mistrust green marketing claims because of a history of companies greenwashing, (positioning a product or service as environmentally friendly when it does not reduce harm to the environment, diverting attention from a company's environmental wrongdoings, or overstating a product's green benefits). In your opinion, which companies do you associate with green marketing? Which companies are you skeptical of green marketing claims? Why?