Discussion Post
• What is the economic advantage to a trade secret? Explain why.
• Of the three valuation methods for an intangible asset discussed in the chapter, which one would you use and why?
• Regarding Stock Price, explain how it is set at the time of company formation. Describe the key factors that influence stock price before IPO.
• What is goodwill and how is it different from other intangible assets?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.